Annika Petersen is an American creative who was raised in Singapore. Annika was a Business of Beauty and Fragrance Major at Savannah College of Art and Design (SCAD), with a minor in Business Entrepreneurship and Management. She was the Beauty Editor at SCAD’s fashion magazine, Manor, and has a deep love of editorial work and writing. Annika has a passion for the beauty industry through PR and marketing. Annika has worked with a beauty startup (Folskie Makeup), a creative agency (Blonde & Co), and was a PR & social influence intern at Shiseido for Clé de Peau Beauté. Annika is a 2023 Fashion Scholarship Fund scholar; her case study was about new technology the workout brand Bala can use for 2025.