The O: Senior Capstone

Class: Capstone Brief: Identify a white space in the beauty industry and develop a brand to fit the white space need Brand: The O

Concept:“The O” is a sexual wellness spa because the world needs empowered shameless women in order to destigmatize sex. By removing the stigmas around issues like pain during sex, vaginal dryness, & insecurity around sex women are able to be their fullest selves in a space meant specifically for them. Our trained staff of caring & holistic wellness experts caters to our client's needs through personalized wellness journeys.